After years of attempting to appeal to a female audiences with fashion-related games, it looks like Atari Inc. has finally come up with best idea, yet. The hit TV show "Project Runway" is being made into a Wii game and it will be available next year.
"Of all the brand opportunities out there, we thought 'Project Runway' was the leading fashion brand. The audience is building, the talent is recognizable. It reaches such a broad audience," Atari CEO, Jim Wilson, told Variety.com.
Fans of Heidi Klum, Tim Gunn and the gang will have the opportunity to virtually "make it work" as players will be able to participate in their own home version of the show. Aspiring fashion designers will take part in various tasks and challenges that are similar to those on "Project Runway," though the details on what types of activities and how they'll translate to a game aren't yet clear. And just like on the show, players will have the ability to model and show off their fashions, by "walking the catwalk" using the Wii Balance Board. The game is said to include over 200,000 combinations of shoes, clothes, makeup and accessories. Players will also have the opportunity to photograph their designs.
"Project Runway" is a reality show, currently in its sixth season, airing on the Lifetime Television Network. It is hosted by supermodel, Heidi Klum. Fashion Designers looking to make it big compete in various competitions each week with various themes, restricted time limits, and often restricted materials. At the end of each show, their creations are judged by a panel of fashion experts and a contestant is eliminated.
The game will most likely come out as a series, with the first one to be released in spring 2010.