Saturday, April 9, 2011

GameStop ShopStore Soon on Facebook

GameStop is looking for a new, fresh way to pull in some revenue, so how do they do it? Via Facebook, of course! On Thursday, April 7 GameStop announced that it has decided to enter into a partnership with Adgregate Markets, a social-commerce company. The video game retailer plans to open a Facebook-based store that they will call ShopStore. Currently, the plan is for the ShopStore to function exactly like GameStop’s home page. Any customer will be able to view gaming hardware and software offered by GameStop, add items to their cart and purchase them all from the ShopStore Facebook app. "Social commerce on Facebook is a natural complement to our trusted store and online networks," Kelly Mulroney, vice president of ecommerce at GameStop, said in a statement. "We have millions of customers already engaging with us on Facebook, and ShopFans gives those loyal fans more reasons than ever to shop GameStop across multiple channels." This new store that is being constructed for GameStop is based off of Adgregate Markets’ ShopFans solutions. This allows retailers to create a marketplace on Facebook for their customers. GameStop isn’t the first company to begin offering their products via the social networking giant. Old Navy, Banana Republic and Nike all have moved forward with this new form of marketing. The marketplace that GameStop and Adgregate Markets are setting up is extremely similar to GameStop’s homepage. Customers will be able to see reviews, watch product videos, etc. The ShopStore will also allow customers to preorder games that they can then pick up at a GameStop store when they are released. The members of GameStop’s PowerUp Rewards program will also be able to earn and redeem points by making purchases at the Facebook store. I think this is an incredible, as well as practical, marketing move for GameStop. Everything these days is on Facebook, so why not have a marketplace? I believe that GameStop will definitely see an increase in revenues, but we’ll just have to wait to see how it all works out.

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