Electronic Arts (EA) announced on Wednesday, January 18 that it has sealed a deal with Katy Perry. The incredibly popular singer will be appearing in EA’s popular game franchise The Sims.
EA said in a statement that there will be several games within The Sims series that will feature "special Katy Perry themed in-game content and virtual goods." She will also be making appearances in The Sims marketing and advertising campaigns.
"Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit ‘Hot and Cold' featured in The Sims™ 2 series quickly became the most popular Simlish music video to date,” said Steve Schnur, worldwide executive of music for EA. "We couldn't be more excited to work with Katy and bring her distinctive talents, style and personality to the franchise's global fan base. No performer could better represent the humor and fun of The Sims brand."
"I love how you're able to play out different stories through your Sims characters - giving them different careers and watching them succeed," said Perry. "It's cool to see the Sims' stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour — even my cotton candy video screens are in there!”
With EA’s new deal with Perry, there will be a collector’s edition of The Sims 3 Showtime that feature’s Perry-themed content. It is now available for pre-order and will be released in March. In Sims 3 Showtime, users' Sims will be able to "experience the rise to stardom" as either a singer, acrobat, musician or deejay.
The collector’s edition will feature many different Perry-themed items including outfits, a guitar, hairstyles and stage props. There will also be a Katy Perry Sim featured in the game.
"I always like to think of myself as a cartoon, and now I'm a Sim!" Perry said.
Sources: Electronic Arts - Katy Perry Joins Creative Forces With EA's The Sims and PCMag - Katy Perry Moving In With The Sims
EA said in a statement that there will be several games within The Sims series that will feature "special Katy Perry themed in-game content and virtual goods." She will also be making appearances in The Sims marketing and advertising campaigns.
"Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit ‘Hot and Cold' featured in The Sims™ 2 series quickly became the most popular Simlish music video to date,” said Steve Schnur, worldwide executive of music for EA. "We couldn't be more excited to work with Katy and bring her distinctive talents, style and personality to the franchise's global fan base. No performer could better represent the humor and fun of The Sims brand."
"I love how you're able to play out different stories through your Sims characters - giving them different careers and watching them succeed," said Perry. "It's cool to see the Sims' stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour — even my cotton candy video screens are in there!”
With EA’s new deal with Perry, there will be a collector’s edition of The Sims 3 Showtime that feature’s Perry-themed content. It is now available for pre-order and will be released in March. In Sims 3 Showtime, users' Sims will be able to "experience the rise to stardom" as either a singer, acrobat, musician or deejay.
The collector’s edition will feature many different Perry-themed items including outfits, a guitar, hairstyles and stage props. There will also be a Katy Perry Sim featured in the game.
"I always like to think of myself as a cartoon, and now I'm a Sim!" Perry said.
Sources: Electronic Arts - Katy Perry Joins Creative Forces With EA's The Sims and PCMag - Katy Perry Moving In With The Sims
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