Monday, November 22, 2010

“Call of Duty: Black Ops” Sets Records

call of duty black ops
I’m sure most people have seen the TV commercial that has been airing on a lot of different channels lately. The amazing, cinematic “Call of Duty: Black Ops” commercial shows people dressed in everyday clothes involved in an epic battle with machine guns and bazookas firing, attack helicopters whirring, and explosives blasting, while “Gimme Shelter” by the Rolling Stones blares in the background. There are even guest appearances on the commercial by Jimmy Kimmel and Kobe Bryant. The commercial is incredible and has certainly gotten the word out according to Activision.

The past few Call of Duty games have been wildly successful, record-setting, action-packed video games that are essential to most gamer’s collections. “Call of Duty: Black Ops” is no exception to the series. Activision reported on Thursday, November 18th that the game had set an all new five-day worldwide sales record making more than $650 million. It even beat out its highly anticipated predecessor “Call of Duty: Modern Warfare 2,” which was incredibly successful and sold $550 million in the first five days.

Chief executive of Activision Blizzard, Robert Kotick, said in a statement, “'Call of Duty' has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment.”

Microsoft also says that “Call of Duty: Black Ops” has set a record on Xbox Live. They said that more than 2.6 million users signed on just so that they could play during the launch day. Gameplay just on the launch day added up to 5.9 million multiplayer hours logged in for the game.

Although they did not offer any numbers like Microsoft, President and CEO of Sony Computer Entertainment of America, Jack Tretton, said that “Call of Duty: Black Ops” caused “unprecedented traffic to the PlayStation Network." and Gamestop reported that the game was the best-selling game launch of all time for their respective companies.

These reports from Amazon and Gamestop came a few days after Activision announced their opening-day records from the game as well. They said that in the first 24 hours that “Call of Duty: Black Ops” was on the market it brought in over $360 million in North America and the UK alone. In comparison, “Call of Duty: Modern Warfare 2” brought in around $310 million for Activision in the first 24 hours.

“Call of Duty: Black Ops” was released in stores November 9th. The game was developed by Treyarch and according to Activision it provides gamers with “the deepest and most intense 'Call of Duty' experience ever.” Players can enjoy playing in single or multiplayer modes in guerilla warfare and covert ops in the middle of wilderness. Treyarch and Activision even incorporated 3D elements into “Call of Duty: Black Ops,” which is available on PlayStation 3, Xbox 360, and Window PC platforms. offers the unique option of having your software pre-installed on all of your Laptop Rentals. has been offering laptop rentals to more than 1000 cities worldwide for over 20 years.

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